This period of profound economic and technological changes challenges businesses and managers. In this shifting context, it is crucial to seize good business opportunities to increase performance.
Halfway between management and marketing, this day of conferences will allow you to take stock of the emerging models that will help you improve your activities.
What are the practical tips that will allow you to reinforce your business decisions?
How to capitalize on these changing situations to differentiate yourself in the marketplace?
What are the opportunities to seize during this difficult period we are going through?
Columnist and blogger at the newspaper Les Affaires, René Vézina has over 30 years of experience in journalism. He led the magazine Revue Commerce and hosted the show Finances for three years on the TVA network.
René Vézina graduated from Université Laval in journalism and political science. He began his career in radio and television journalism in 1977 at Radio-Canada in Gaspésie before transferring to the national network in Montreal. He then turned to scientific journalism which led him to specialize in the economic field.
Today, he is still involved in digital media. He intervenes daily on the radio at 98,5 FM in Montreal and regularly at CHOI FM in Québec. He also appears on RDI every Friday.
René Vézina has recently published the guide Comment parler aux medias (How to speak to the media) at Éditions Transcontinental and he is often invited to host or speak at forums or seminars on socioeconomic issues (over 30 since the beginning of 2009!)
A crisis does not necessarily impacts equally: stronger organizations are often better positioned than weaker ones. In this regard, Québec has relatively been spared compared to the United States and the rest of Canada. Therefore, there can be some good business opportunities for anyone who can play his cards right.
René Vézina, columnist at the newspaper Les Affaires, will report on today’s crisis and will launch this conference.
This conference will be presented in French.
9:15 am Conference Strategic management in challenging times
Marcel Côté is a founding partner of SECOR Consulting. Over his 30-year career as a consultant, he has specialized in strategy consulting for senior management both in Canada and in France.
Mr. Côté holds a Master’s degree in economics from Carnegie Mellon University (Pittsburgh, PA) and is a Fellow of the Center for International Affairs, Harvard University. He taught at the Université de Sherbrooke and the Université du Québec à Montréal, before co-founding SECOR in 1975. Today Mr. Côté advises top-management teams on strategic issues. He provided support for many change initiatives at a number of large Canadian and European corporations, and acted as an advisor for business transactions and restructuring.
Mr. Côté is also known for his work on economic growth policies, a subject on which he has written several books. Over the course of his career Mr. Côté has also advised both levels of government. From 1986 to 1988, he was economic advisor to the Prime Minister of Quebec. In 1989 and 1990, he was Director of Strategic Planning and Communication in the Prime Minister’s Office in Ottawa.
He sits on the Board of Directors of ING Canada and Empire Ltd., and is also very active in Montreal community organizations, particularly at the YMCA, the Compagnie de danse Marie Chouinard, the Foundation of Greater Montreal and the Montreal Symphony Orchestra.
What are the winning strategies that will minimize the negative impacts of the crisis? Which management principles should we put in place to overcome this crisis?
Marcel Côté will share his thoughts on the best management practices in order to seize opportunities from this crisis. He will use concrete examples to help managers take these necessary measures.
This conference will be presented in French.
10:15 am Conference How to capitalize on the crisis? : A global vision
Since September 2000, Jacques-Hervé Roubert is President and CEO of Nurun, a division of Quebecor Media offering services in interactive communications and technologies.
Mr. Roubert, has over 30 years of experience in advertising, brand and marketing strategies. He developed strong and lasting relations with big names of the agri-food, consumer goods and retail trade industries.
In order to help these groups in their transition to the online world, Jacques-Hervé Roubert founded Cythère in December 1995. This Paris and New York-based pioneer agency specialized in interactive communication conceives award-winning websites for international brands such as Groupe DANONE, L'Oréal, Club Med, Bouygues, FNAC and Ricard.
In January 2000, in order to expand the agency worldwide, Mr. Roubert, sold Cythère to Informission, a Quebecor division, which became Nurun inc.
Jacques-Hervé Roubert has a solid experience in advertising, marketing and media. He joined Havas Conseil (now known as Euro RSCG) in 1977 and was appointed associate director of this groupe Havas division, French leader in publishing and multimedia. In 1986, he joined Young & Rubicam as development manager of the Paris division. From 1988 to 1990, he was general manager of BDDP (Boulet, Dru, Dupuy, Petit – now TBWA), a consulting agency in communication and advertising. Until 1995, he was general manager of Young & Rubicam Groupe France.
M. Roubert graduated from ESSEC (École Supérieure des Sciences Économiques et Commerciales), one of the best schools of commerce and management in Europe, located in Paris.
All around the world, businesses are facing the effects of the financial and economic crisis. According to Jacques-Hervé Roubert, it is during these challenging times that companies can make a difference and increase their performance.
With an international perspective, this conference will share the innovative decisions a business can make in order to capitalize on the crisis and prepare for the future.
This conference will be presented in French.
11:15 am Break
11:30 am Conference Stop Advertising and Start Socializing
Tony Chapman is the founder and CEO of Capital C, a creative and technology powerhouse servicing blue chip clients throughout the world. The first non-mass agency to win Marketing Magazine’s coveted Agency of the Year, their creativity has garnered over 60 Gold and Best of Show Awards in the past 48 months. Capital C was the agency behind Bridizella, one of the most successful social media campaigns every unleashed. Their $3,000 viral video hijacked pop culture globally, for over three weeks, and was subsequently featured in documentaries in Canada, the United Kingdom and Australia.
A leader in the industry, Chapman is one of the youngest individuals to be inducted in the Marketing Hall of Legends, and his opinions on consumerism, brand building, social media and business strategy, make him a sought after guest and frequent contributor to national television, radio and newspaper.
Chapman’s presentation delivery is electric and engaging, and he consistently earns the highest ratings in post conference evaluations as an individual that delivers relevant and thought provoking content in an inspirational and motivational way.
There is a communications revolution underway that is more profound than when the printing press replaced the scribes. Almost overnight the consumer has shifted from mass media to their media, where they socialize, create, debate and are entertained, yet so few marketers have made the journey with them.
In this dynamic 45-minute presentation, Tony Chapman will explain the power and efficiency of marketing through social media. His agency, Capital C are the creators of Bridezilla, recognized globally one of the most successful viral campaigns in history, they were the first globally to launch a new car in social media, and their Directors Cut campaign for Scene over achieved on every metric.
It’s time to throw out the old marketing plan, and to embrace a world where you stop advertising and started socializing.
12:30 pm Lunch
1:30 pm Keynote conference How to become more competitive and seize new business opportunities?
Seth Godin Marketing expert, businessman,
and a bestselling author
Seth Godin is a bestselling author, businessman and a world renowned influencer. His blog on marketing is the world’s most popular and tops the Power 150 Top Marketing blogs, according to the trade magazine Advertising Age.
He introduced the concept of "permission marketing" where the business provides something of value to the customer and thus obtains his permission and then does marketing. Seth Godin is among the very best speakers in the world and he was recently chosen as one of the 21 Speakers for the Next Century by Successful Meetings.
His international best-sellers have changed the way we perceive marketing, change and work.
Among his most famous:
The Big Red Fez (Miami Herald called it one of the best business books of the year 2001); Unleashing the Ideavirus (It is the most popular ebook ever written); Permission Marketing (It was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the BusinessWeek bestseller list. It also appeared on the New York Times business book bestseller list.);
Purple Cow; Small is the New Big.
International expert in marketing and considered on of the most prolific marketing authors, Seth Godin will be our special guest speaker for this Infopresse360 conference dedicated to new business opportunities.
Seth Godin is the author of ten books such as “Purple Cow”, “All Marketers Are Liars”, ”Meatball Sundae”, “The Big Red Fez”. In the marketing universe he is considered a guru in terms of strategy, positioning and web exploitation. His most recent book entitled “Tribes”, explores the reality of ancient tribes and how it takes form in today’s Internet and social networks eras.
According to him, a business must offer products and services that people will want to talk about in order to stay connected and have the feeling of being involved. To face a period of economic turbulence, he suggests that marketers and managers have to be daring.
During this conference, he will present new business concepts combining marketing and new technologies in order to differentiate and increase the performance of your business. Seth Godin’s presentation will be inspiring to today’s managers and marketers.
Marketing, communication, media, web and management professionals will not want to miss this must-attend event of the season!
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