La référence des professionnels
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Les 15 campagnes du XXIe siècle

Le magazine Advertising Age a mis à jour sa liste des meilleures offensives des 15 dernières années: Dove et sa campagne Real Beauty y récoltent la première place.  

15- Unicef: Tap Project, 2007

Agence: Droga5 New York        

14- Chipotle: Back to the Start, 2011

Agence: CAA Marketing

13- Budweiser: Whassup, 2000

Agence: DDB Chicago

12-Metro Trains: Dumb Ways to Die, 2012

Agence: McCann Melbourne

11-Dos Equis: Most Interesting Man in the World, 2006

Agence: Euro RSCG Worldwide New York

10-American Legacy: Truth, 2000

Agences: Crispin Porter + Bogusky, Arnold Worldwide, Boston

9-P&G: Thank You, Mom, 2012

Agence: Wieden + Kennedy Portland

8-Apple: Get a Mac, 2006

Agence: TBWA/Chiat/Day Los Angeles

7-American Express: Small Business Saturday, 2010

Agence: Digitas

6-Burger King: Subservient Chicken, 2004

Agence: Crispin Porter + Bogusky Los Angeles

5-Red Bull: Stratos, 2012

4-Old Spice: The Man Your Man Could Smell Like, 2010

Agence: Wieden + Kennedy Portland

3- BMW Films, 2001

Agence: Fallon

2- Nike: Nike+, 2007

Agence: R/GA

1- Dove: Campaign for Real Beauty, 2004

Agence: Ogilvy

 

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