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Cannes: le Zimbabwe fait parler

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L'agence de Johannesburg TBWA/Hunt/Lascaris a remporté le Grand Prix affichage extérieur et un Lion d'or, dans la catégorie design, pour une campagne publicitaire du journal Zimbabwean.

Intitulée "Fight the Regime", l'opération dénonce le régime du président Mugabe et la dévaluation de la monnaie.

"Our client, The Zimbabwean newspaper, has been driven into exile for reporting on how the Mugabe regime has rigged elections, crushed the opposition, caused poverty, disease and the total collapse of the economy. And now, having been exiled, the regime has slapped a 55% luxury import duty on the paper (as if freedom of speech is a luxury) that makes it unaffordable for the average Zimbabwean. To get the paper into Zimbabwean hands, it needs to be subsidised, and our client can only do that by raising awareness and driving sales outside Zimbabwe."

Pour plus de résultats "cannois", cliquez ici.

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