La référence des professionnels
des communications et du design

Identity Supports

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Custom exhibition stands, showrooms and corporate entrance halls, the members of La bande à Paul like to say that they do 3D branding and that their structures contribute to the identity of the company for which they are created. They proved their point with their two last projects at Hydro-Québec's head office.

Late in 2007, they designed a system for the public corporation to showcase its most recently acquired artworks in its entrance hall. The main challenge was to design supports that blended into the architecture while intruding as little as possible on the marble walls. Simple and slender, the vertical rails blend perfectly into the setting. The two polished steel feet echo the architectural details by Gaston Gagnier, and only one anchor point on the wall is required.

A second module, for the archives department, was inaugurated in January. Consisting of a freestanding framework with 24 square sections at the front, it can house both two dimensional documents and three dimensional objects. In each square is either an acrylic showcase or a printed visual display. The steel feet, similar to the ones on the rails, are the signature of the fixture.

Approaching its fifth anniversary, La bande à Paul specializes in commercial projects. The company's achievements include Arborite's booths for the 2006 and 2007 SIDIM shows, a set of custom rails for exhibiting the Caisse de dépôt et placement du Québec's private collection of contemporary art and Saputo's exhibition stands for various national trade shows.