Version française

During this conference, Malcolm Gladwell, named one of Time Magazine's 100 Most Influential People in 2005 and author of The Tipping Point and Blink bestsellers, will present tools to generate new ideas and will introduce, exclusively in Quebec, his new book, OUTLIERS.




The American consultant Gary Hamel predicts that “innovation will be the first, if not the only competitive advantage for the new millennium”. Organizations such as General Electric, Nokia, Google, Disney, Apple and Virgin have implemented innovation as a business concept and have understood that steady progress is not enough anymore. We need to do things differently, not better.

But innovation is still a question mark: is it only a game of chance or can it be mastered? How can we combine vision and creativity with thoroughness and control? How can we mobilize the resources in both operations and strategies? Which are the most innovative businesses?

Through theories and concrete examples, renowned visionaries will propose courses of action to place innovation at the core of your business development.

Come and learn about current issues, and network with decision makers.

Detailed Program:


8:30 am
Registration & Breakfast


9:00 am
Conference
Develop an innovative business

  Anita Sands
Managing director and head of transformation management
Citi, New York

Understanding the power of innovation is far more than resorting to the newest technology. It is a state of mind. Large organizations ensure that innovation is core to every operation – from new product development and customer service to the introduction of new technologies and business processes.

Dr. Anita Sands will show how to position the efforts of an organization so that it is always at the forefront.

This conference will be given in English

10:00 am
How to manage innovation

  Laurent Simon
Associate Professor
HEC

A business management team must create an innovation management plan. How to manage innovation, from validation to general managing of new products development, starting from ideation up to product management once it is on the market?

This conference will help you ensure the efficient processing of innovation management, and propose lessons to incorporate it into your organization.




11:00 am
Break


11:30 am

Conference
Becoming a leader business: the IBM case study

  Peter Andrews
VP Innovation
IBM (USA)

At IBM, innovation holds a special place and generates a lot of growth. Why do some businesses, with rather average performances, suddenly take off to catch up with the leading pack? What sets them apart from their competition? By what principles do they abide?

Peter Andrews will provide you with tools to make innovation successful for your business.

This conference will be given in English


12:30 pm
Lunch

1:30 pm
Award lecture and launch of his latest book, OUTLIERS
Reinventing innovation

  Malcolm Gladwell
Journalist, The Washington Post et The New Yorker
Author of The Tipping Point, Blink, and Outliers

More than 3,000 ideas are necessary to achieve only one commercial success. To innovate, we need to think out of the box. How can we create new ideas? How to welcome them, let them grow and develop them?

Malcolm Gladwell, one of Time Magazine's 100 Most Influential People in 2005, will provide tools to predict innovations to come.

His inspiring speech will propose a wealth of courses of action to awaken new ideas that will become innovations.

He will introduce in exclusivity his latest book, OUTLIERS: The Story of Success.

This conference will be given in English

2:30pm
Cocktail


4:00pm
Closing Remarks


Access our ticket office
*Limited seating

Rates

Regular rate

  • $490/person
  • 3900$/table of 10 people
  • Buy a table and save $1000

Student rate available (limited quantity)

  • Contact 514 842-5873 ext. 2238
Access our ticket office
*Limited seating

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Organizations that will attend
  • Bell Web Solutions
  • Société Radio-Canada
  • Transcontinental
  • Ubisoft
  • Fédération des caisses Desjardins du Québec
  • Tourisme Montréal
  • Lise Watier Cosmétiques
  • Telus
  • BleuBlancRouge
  • Bos
  • NEWAD
  • MediaCom
  • Mediagrif
  • SAQ
  • Banque Nationale
  • Cossette
  • The Gazette
  • Molson
  • La Capitale
  • OrangeTango
  • Inpix Media
  • Pepsi-QTG Canada
  • Standard Life Assurance
  • Université de Sherbrooke
  • Astral Média Radio
  • Université Concordia
  • 90 Degrés communication
  • Groupe TVA
  • Yahoo! Canada
  • Université de Montréal
  • Crème glacée Lambert
  • Metro Richelieu
  • Autodesk
  • Saint-Jacques Vallée The Mediaedge
  • CAA-Québec
  • Yellow Pages Group
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Who should attend
  • CEO
  • VP Marketing
  • Brand marketing executives
  • Product marketing managers
  • Interactive marketing executives
  • Brand strategy directors, creative directors
  • Search management
  • Media executives
  • Technology providers