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The first edition of the Interactive marketing conference will bring companies operating in the digital advertising and marketing space together with decision-makers who understand the value of investing in interactive marketing. In this one day conference, keynote speakers Chris Anderson, Paul Gillin, and Bryan Segal will share frontline experiences, concepts and visions.

A panel of leading Canadian interactive communications players will also explore how business advertisers can leverage online social networks in their marketing efforts.

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Hosted by: Stan Sutter VP Director English Content Infopresse

Stan Sutter is the new Toronto-based Vice President, Director English Content with Éditions Infopresse. He is the head of development of English language media products, services and events for the English Canadian and potentially international markets.

Previously, Sutter was a key leader of the editorial and event content teams with Marketing, the Rogers Publishing-owned magazine and event franchise that has long been the leading player covering the English Canadian marketing, ad and media industries. During Sutter’s more than a decade as the editor and associate publisher, editorial director with Marketing, the publication was consistently a top honouree at national and in-house Rogers editorial awards competitions. Sutter is also a regular participant in marketing industry panels and conferences and is frequently quoted on marketing and advertising issues in other print media and broadcast outlets.

Conference program

8:30 am
Registration & Breakfast

9:00 am
Conference
Canada’s Digital Media Landscape

Bryan Segal Senior Director ComScore Media Metrix Canada

Presently, working as the Vice-President of comScore Media Metrix Canada, Bryan has a pulse on electronic media, the future of the Internet and its full spectrum. Bryan's creativity, energy, and a pervasive work ethic have helped him to become enriched and knowledgeable in his industry. Bryan works with prestigious clients such as MSN, Bell Canada, Yahoo! Canada, Yellow Pages Group, AOL Media Network, Rogers Communications, Telus Corporation, Canadian Broadcasting Corporation, Alliance Atlantis, Quebecor, The Weather Network, and Trader Media, Canada Post as well as several major Canadian agencies.

In addition, Bryan is a dedicated member of the Internet Advertising Bureau Board of Directors. He works actively to enhance the Digital Media universe in Canada. As well, he actively sits on the IAB Research council to try to drive dedicated research to move the industry forward.

Bryan Segal will provide a thorough understanding of the current state of digital media in Canada. He will explain where Canada stands in terms of Web use on a world scale, and will examine the behaviour of Canadians online. How are Canadian surfers different from those in the rest of the world? What are emerging trends in the use and consumption of online interactive media in Canada? This talk will reveal the present landscape of Web interaction in Canada, a key factor for those who seek to reach and engage consumers.



9:45 am
Featured Conference
How Social Media is Changing Business

Paul Gillin Technology Journalist Consultant Communications Author, The New Influencers www.gillin.com

Paul Gillin is an award-winning writer and content marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His recent book on social media, The New Influencers, has been favourably reviewed by The Wall Street Journal, San Jose Mercury News and the BBC. Paul is a 25-year journalism veteran.

He was founding editor-in-chief of TechTarget one of the most successful new-media firms to emerge on the Internet. Previously, he was editor-in-chief of Computerworld. Paul is a research fellow at the Society for New Communications Research and he blogs at www.paulgillin.com.

He has been widely quoted in newspapers and on the airwaves, including appearances on CNN, PBS, Fox News and MSNBC.

11:00 am
Break

11:15 am
Panel
How can Advertisers Cash in on Social Media?

Social networks have triggered major changes in traditional media environments. Web surfers are in control. They are no longer passive observers; they are active participants in a user-driven collaborative system. Be it commenting and sharing photos and videos, blogging about what others have written, personalizing the way they get the news...there is something for everyone. But how can advertisers get a piece of the online action? How do new technology platforms affect the way managers go about their job? How can you adapt your services to an increasingly demanding audience intent on participating?

Four new media experts will discuss emerging interactive advertising models and determine which ones will lead to profitability.

With moderator

Keith McArthur Senior director of media innovation Veritas Communications com.motionblog.ca

Former journalist Keith McArthur left his job as The Globe and Mail’s marketing reporter in 2007 to join Veritas Communications, a leading Toronto public relations firm. As senior director of media innovation at Veritas, McArthur leads com.motion, Veritas’ social media division. In that role, he works with clients to develop and implement social media marketing strategies though channels including blogger relations, social networking campaigns and online reputation management. His own blog can be found at com.motionblog.ca

and panellists

Jesse Hirsh President Openflows Networks

Jesse Hirsh is a broadcaster, researcher, and Internet evangelist in Toronto, Canada. He frequently appears on CBC radio and has a weekly spot on CBC Newsworld, where he explains and analyzes the latest trends and developments in technology using language and examples that are meaningful and relevant to everyday life. He owns and operates the consulting firm Openflows Networks Ltd., which specializes in using free software for open source intelligence. Primarily, this involves researching and deploying advanced Internet-based platforms for companies and organizations, both large and small.

Dawna Henderson President & CEO Henderson Bas

A pioneer in digital marketing, Dawna Henderson has led henderson bas since 1999 and turned it into one of the most successful interactive agencies in the world. Her innovative thinking and deep understanding of the medium has attracted a client list that includes Coca-Cola Ltd., Capital One, Levis Strauss & Co., Molson Coors Brewing Company, eBay, Nintendo, and Nike. Dawna brings over 24 years of creative and business knowledge to her role as President & CEO of henderson bas. Her current responsibilities include leading henderson bas’ strategic direction as well as overseeing dynamic campaigns that have produced unsurpassed results and recognition throughout the industry. As the most awarded interactive agency in Canada, henderson bas has been identified as a digital leader at global award shows such as Cannes, the London International Awards, Marketing Magazine’s Digital Marketing Awards and the One Show Interactive Awards. Dawna has served as both a judge and the co-chair of Marketing Magazine’s Digital Marketing Awards, and is on the Curriculum Committee of New Media at Sheridan College as well as a board member of IAB Canada. Dawna has also been recognized by Profit Magazine four years running as one of Canada’s top 100 women entrepreneurs and most recently recognized by Strategy Magazine as one of the industry ‘s marketing “Wonder Women”.

David Jones Vice President - Digital Communications Hill & Knowlton

David Jones is Vice President, Digital Communications in Hill & Knowlton’s Toronto office where he develops and executes online PR campaigns that connect clients to their stakeholders through blogs, podcasts, social networks and other online engagement opportunities. He has held senior communications positions at Molson Canada and the Royal Canadian Golf Association and was the Group Head, Consumer Brands, Fleishman-Hillard Canada before joining Hill & Knowlton. He has also held positions with agencies Edelman, Harbinger and Thornley Fallis. David holds a journalism degree from Ryerson University in Toronto. He is also the author of a popular PR blog (prworks.ca) and co-host of the top Canadian PR podcast, Inside PR (insidepr.ca). David is the senior judge for the PR category of the Canadian Marketing Association Awards and a founding member of the measurement committee of the Canadian Public Relations Society, where he helped create the MRP measurement system.

Michael Kasprow Vice President, Creative Director and Co-Founder Trapeze

Mike Kasprow has been working in Interactive for 11 years and co-founded Trapeze media in 1999. As Creative Director of Trapeze, Mike provides Interactive leadership to clients as diverse as IKEA, Procter and Gamble, Sobeys and Jaguar Land Rover. He also serves or has served on the board of the IAB, NEXT Media, the jury of the DMA's the Canada in Cannes twice and has never shied away from reminding traditionalists that Interactive Media and the proposition to the user is totally different than anything they have worked in before.

12:30 pm
Networking Lunch

1:30 pm
Closing Keynote
Why Free is the Best Online Policy?

Chris Anderson Editor-in-chief, WIRED Author, The Long Tail and forthcoming FREE

As Editor-in-Chief of WIRED magazine, Chris Anderson is one of the most knowledgeable and articulate voices at the center of the new economy. He led the magazine to a 2002 National Magazine Awards nomination for General Excellence, and again in 2004. He was also named Editor of the Year by Advertising Age magazine and considered by TIME magazine as one of the 100 most influential thinkers in the world.

His book, “The Long Tail: Why the Future of Business is Selling Less of More”, explores the tremendous business potential of the rise of the niche as a powerful new force in our economy. New efficiencies of distribution, manufacturing and marketing allow us to deliver to customers many more products in the “tail” outside the usual demand curve dictated by shelf space and other limiting factors.

Before taking the helm at WIRED in 2001, Chris was at The Economist, where he served as U.S. Business Editor, Asia Business Editor (based in Hong Kong); and Technology Editor. He started The Economist’s internet coverage in 1994 and directed its initial web strategy. Mr. Anderson’s career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

3:00 pm
Closing remarks

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